Thursday, April 13, 2017

Introducing Fly Fishers International

The International Federation of Fly Fishers (IFFF) is now Fly Fishers International (FFI).  The largest organization dedicated to the sport of fly fishing underwent a name change on April 1st.  The name change came after a marketing study in which "brand identification" was tagged as one of the issues in reaching out to the growing number of young fly casters.

While a name change is only a small part of the overall marketing effort, it's one that has made the most news - and favorably at that. A logo change also has been made. One of the new logos is shown on left.  Also, if you click on their old website domain name,, it will take you to

Since Kisatchie Fly Fishers is an affiliated club of FFI, we will have to make some changes to our website and leaflets.  Fortunately, there's great timing here - our updated leaflets were going thru the proofreading process when the name change was announced!